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Business demographics
Company Name
*
Name contact person
*
Phone Number
*
Email Address
*
1. Which industry does your business belong to?
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Animals & Pets
Beauty & Well-being
Business Services
Construction & Manufacturing
Education & Training
Electronics & Technology
Events & Entertainment
Food, Beverages & Tobacco
Health & Medical
Hobbies & Crafts
Home Services
Legal Services & Government
Media & Publishing
Money & Insurance
Public & Local Services
Restaurants & Bars
Retail stores
Sports
Travel & Vacation
Utilities
Vehicles & Transportation
2. How many years has your business been operating?
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Less than 1 year
1-3 years
4-10 years
More than 10 years
3. What is your business's annual revenue?
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Less than 50,000 ANG
50,000 - 100,000 ANG
Greater than 100,000 ANG
4. How many employees does your business have?
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1-5
6-25
26-50
More than 50
5. Where do you sell or provide your services demographically?
*
Curacao
Sint Martin
Aruba
Bonaire, Sint Eustatius, Saba
Caribbean
Latin America
Other (please specify)
Current online presence and marketing efforts
6. How important is online visibility to your business?
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Extremely important
Very important
Moderately important
Slightly important
Not important at all
7. Do you currently use any online platforms to promote your business? (e.g., social media, online directories, review sites)
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YES
NO
7-b. If yes, which platforms do you use? (Select all that apply)
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Facebook
Instagram
LinkedIn
TikTok
Google My Business
TripAdvisor
Airbnb
Booking.com
Local directories
Our own website
Other (please specify)
7-c. Please share with us your other platform(s)
*
8. Do you currently use any online platforms to collect or share reviews? (e.g., social media, online directories, review sites)
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YES
NO
8-b. If yes, which platforms do you use? (Select all that apply)
*
Facebook
Instagram
LinkedIn
TikTok
Google My Business
TripAdvisor
Airbnb
Booking.com
Local directories
Our own website
Other (please specify)
8-c. Please share with us your other platform(s)
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9. How do you currently manage online reviews and feedback from customers?
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We respond to all reviews, positive and negative.
We only respond to positive reviews.
We only respond to negative reviews.
We monitor reviews but do not respond publicly
We respond occasionally, but not consistently
We do not respond to reviews.
9-b. Would you mind give us a reason why?
10. How valuable do you find customer reviews for improving your business's products or services?
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Extremely valuable
Very valuable
Moderately valuable
Slightly valuable
Not valuable at all
10-b. Would you mind give us a reason why?
11. How do you use customer reviews to improve your business?
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We actively use reviews to make changes and improve our services/products.
We consider reviews but do not make any changes based on them.
We only focus on positive reviews for marketing purposes.
We do not use customer reviews to make changes.
12. How important is managing customer reviews to your overall business strategy?
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Extremely important
Very important
Moderately important
Slightly important
Not important at all
13. What challenges do you face when managing online reviews? (Select all that apply)
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Difficulty encouraging customers to leave reviews
Lack of time to respond to reviews
Difficulty handling negative reviews
Difficulty addressing customer complaints publicly
Managing fake or misleading reviews
Uncertainty about how to respond professionally
Unclear company policy or strategy for handling reviews
Not enough reviews coming in
Other (please specify)
13-b. Please share with us your challenges:
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Willingness to pay for platform features
14. How likely are you to invest in a platform that offers tools for managing customer reviews effectively?
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Very likely
Likely
Neutral
Unlikely
Very unlikely
15. How likely would you join an online platform tailored to local Curaçao businesses?
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Very likely
Likely
Neutral
Unlikely
Very unlikely
16. How likely would you join an online review platform tailored for local businesses in Curaçao?
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Very likely
Likely
Neutral
Unlikely
Very unlikely
17. Which features would you find most valuable on this platform? (Select all that apply)
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Business directory listing
Customer reviews and ratings
Promotion of events and special offers
E-commerce functionality (selling products/services online)
Online booking and reservations
Business coaching and training (e.g. customer service or review management training for your employees)
18. Do you have the need for any kind of (in-company) training? Share your needs with us.
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We are referring to trainings related to: Review and/or complaints management, Customer service (after service, loyalty & relationship management), B2C and B2B (sales) communication, Business ethics, etc.
19. What would you consider a fair monthly fee for a basic listing on such a platform? (Business listing, review management, social media/website referral link, gallery showcase)
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Less than 10 ANG
10 - 25 ANG
25 - 50 ANG
More than 50 ANG
20. Would you be interested in premium listing packages with enhanced visibility and additional features?
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YES
NO
MAYBE
20-b. If yes, what would you consider a fair monthly fee for a premium listing package? (Contact info, message inbox, service booking, multiple business listing, marketplace)
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Less than 25 ANG
25 - 50 ANG
50 - 75 ANG
More than 75 ANG
21. Would you be willing to pay extra for additional services such as online marketing support/exposure, event promotion, or e-commerce integration?
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YES
NO
MAYBE
21-b. If yes, which additional services would you be most interested in? (Select all that apply)
*
Online marketing support/exposure
Event promotion
E-commerce (multivendor style)
Online booking/reservations
Business coaching and training
Payment preferences and barriers
22. What would be your preferred payment method(s) for online services?
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Sentoo
Local bank transfer
Credit card
Debit card (Maestro)
Other Payment gateway (e.g RapidPay, CXPay or PagaDirekt)
23. Are there any barriers that would prevent you from joining or paying for this platform? (Select all that apply)
*
First Choice
Budget constraints
Lack of perceived value
Concerns about platform effectiveness
Preference for free platforms
Concerns about data privacy and security
Uncertainty about platform's long-term benefits
Lack of time to manage another platform
Monitoring reviews across multiple platforms
Limited staff resources dedicated to review management
Insufficient technical skills or resources
Difficulty integrating with existing business systems
Limited online presence or digital marketing experience
Fear of negative reviews affecting reputation
Complexity of setup or onboarding process
Doubts about the quality or relevance of customer support
Skepticism about local market demand for online listings
8-c. currently the
General Feedback
24. Do you have any suggestions or concerns regarding this platform concept?
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25. Would you be interested in joining the platform at an exclusive rate for contributing to this survey?
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YES
NO
MAYBE
26. Would you like to be contacted for further research or to receive updates about the platform?
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YES
NO
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